10 celebrities who are surprisingly successful investors

Kim Kardashian’s ex-husband Kanye West was not extraordinary when he gave his ex-wife a portfolio of blue chip stocks for Christmas in 2017. Nowadays celebrities are more and more often looking for possibilities to invest rather than to spend.

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Oprah Winfrey

A bright media star Oprah Winfrey was not born successful and mighty. Thanks to her intellect, talent and energy she rose to the heights. Being a successful investor, Oprah sticks to industries that are most familiar to her thanks to her interests and her job, such as food, media and education. One of her most effective investments is WW International Inc., the company that sells products and services for weight loss. Since Oprah bought her first stake in this company in 2015, the stocks rallied 450%.

Leonardo DiCaprio

Loved by millions, a genius actor, who has played so many roles from Romeo to the wolf of Wall Street, Leonardo is a very imaginative investor. His broad portfolio includes educational apps, an ecological friendly food producer, an artificial intellect developer, a synthetic diamond lab, a developer of software for waste recycling etc. One of the actor’s most lucrative purchases is Beyond Meat vegetable burger producer, which went public for $4 billion in May 2019. Leo’s greatest concern is climate change and clean air. This is why he always takes the chance to replenish his portfolio with projects connected to ecology, such as his latest investments Bluon Energy and Aspiration. 


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The most impressive singer and a beauty queen, Beyonce is a surprisingly eager investor. She is constantly looking for a startup and sometimes may buy a stake in a company simply because she likes a new product. For now, the star’s portfolio includes clothing, media and beverage companies’ shares. The diva’s latest investment is a producer of healthy beverage Lemon Perfect. Beyonce is said to buy a stake in the company as she liked the beverage and was advised to do that by a friend, who was already a co-investor and who saw a bottle of lemonade in the star’s kitchen. Beyonce’s investment strategy may be called spontaneous, but it proves to be successful in a course of time. 

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Justin Bieber

Nobody is too young to invest. This is proved by the pop idol Justin Beieber, who made his first contribution when he was only 15 years old. Investment activity was the reason for Justin to appear on the cover of the Forbes magazine three years later. Since then, the pop star has made dozens of investments. Justin only contributes to businesses that he likes personally. “I have to believe in the product,” the singer says. No surprise that the young man often chooses digital music (he is one of Spotify shareholders), apps and gaming industries. As time passes by, Justin seems to become more diversificated. Not so long ago, along with other celebrities, the singer bought a share in a fintech startup MoonPay. 

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Gwyneth Paltrow

A brilliant actress, founder of a lifestyle company Goop and author of bestselling cookbooks, Gwyneth Paltrow is a passionate investor. The star is always searching for an investment opportunity, no matter what industry the company belongs to. It is hard to say how many companies there are in her portfolio, as she replenishes it constantly. Only for the past two years Gwyneth has invested in a bitcoin miner Tera Wulf, an online payment platform MoneyPay, a fashionable baby clothes producer Rockets of Awesome, an online design platform The Expert. “My life is good because I am not passive about it. I invest in what is real. Like real people, to do real things, for the real me,” says Gwyneth.

Ashton Kutcher

One of the most influential people of the planet according to the Time magazine, as well as a charismatic actor, model and producer, Ashton Kutcher is maybe the luckiest investor among celebrities. With just two deals he managed to turn $30 mln into $250 mln. It was the purchase of Uber and Airbnb companies in the early period of their activity. Ashton was so happy with his success that he launched a company A-Grade Investments and since then nothing could stop him from new acquisitions. Now the star has a reputation as the most active investor in Silicon Valley. According to the actor, his goal is “ to create a better tomorrow”.

Serena Williams

Where are female celebrities investing?

The legendary tennis player, Serena Williams has chosen a very special investment strategy. The athlete prefers (but not limits herself to) companies which were founded by women and ethnicity minorities. The star founded an investment company Serena Ventures which now holds stakes in more than 60 companies. Serena is especially interested in such industries as food production, health, fashion and ecommerce. She chooses the most progressive projects, for example, a cryptocurrency exchange Coinbase and a plant-based foods producer Impossible foods. Amazingly enough, Serena admits that one of the first conversations between her and her future husband Alexis Ohanian, cofounder of Reddit, was about investments. However, now the couple prefers to keep their funds separately.

Arnold Schwarzenegger

Most famous as the Terminator in a series of James Cameron’s films, Arnold Schwarzenegger is sometimes called ‘an instinctive businessman’. The portfolio of the former California’s governor is so diverse, that it may seem there is no system at all. Anyway, the instincts do not let Arnold down. For instance, he appeared to be one of the first shareholders of Google in the times when very few people understood what the purpose of a search engine was. Nowadays the actor is a venture investor, meaning that he finds new companies and supports them in the start of their activity. One of his recent acquisitions was a company Dropship, providing services for businesspersons willing to deal with Asian and African countries.

Katy Perry

One of the best-selling artists of all time, a brightly talented Canadian singer Katy Perry, is also a gifted investor. Katy does not have many companies in her investment portfolio; she chooses objectives very carefully and hits the target every time. The singer has a progressive mindset; she picks the most trendy businesses, such as innovative food products Impossible Food, or a virtual reality business. Among her latest investments is a startup Audius, a streaming platform for musicians, which is seen by many experts as a rival to the giant Spotify. “If you can believe in something great, then you can achieve something great,” thinks Katy.

Jared Leto

A talented actor and musician Jared Leto is one more in the list of successful investors among celebrities. When Jared and friends were starting to promote their music band Thirty Seconds to Mars they found few opportunities on the web and in social media. Since then Jared acknowledged the importance of technologies. “I look for things that excite me, companies that are changing the way we behave,” Jared says.  There are over fifty companies in the actor’s investment portfolio. One of the star’s favorites is Slack, an app messenger. Jared is so passionate about this investment that he even comes to the companies’ headquarters and gives advice to the CEO!

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